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Luam

Luam Keflezgy

Luam is a choreographer and director who teaches at Broadway Dance Center and directed Kelly Rowland's Hitman video in 2020.

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Luam · Instagram

2026 · INSTAGRAM

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Post source: Luam Instagram @luamky

At a glance

Education
B.A. in Biological Basis of Behavior, University of Pennsylvania; minors in psychology and African American studies
Professional role
Vice president, Choreographers Guild; member, Pencils of Promise Creative Council

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Upcoming appearances · next two months

2026-11-10 — 2027-01-10 · Plans may change; check the latest announcement before travelling.

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Profile

Luam earned a degree in Biological Basis of Behavior from the University of Pennsylvania, with minors in psychology and African American studies. She danced with African Rhythms at Penn and Ballet Shango in Philadelphia before moving to New York.

While working on advanced technology at Time Inc., Luam trained at Broadway Dance Center and Djoniba Dance Center in jazz, hip-hop, ballet, West African, Cuban, modern and Haitian dance. She began teaching in 2000 and left technology work in 2002 to pursue dance full time.

Luam choreographs and directs for recording artists and commercial productions. Her 2020 directorial debut was Kelly Rowland's Hitman music video, and her credits include senior-producer work on Dancing with the Stars and creative-director work with Traskhouse. Her clients include Alicia Keys, Beyoncé, Rihanna, Travis Scott and Nike.

She created Rock The Industry as a professional development programme for dancers. Her teaching and choreography developed alongside each other, beginning with Djoniba Dance Center and New York Sports Club, followed by Broadway Dance Center.

Beyond her own credits, Luam is listed by Steps on Broadway as vice president of the Choreographers Guild and a member of the Pencils of Promise Creative Council. Her in-house creative direction with Traskhouse has covered clients and tours including Rosalía and Blink-182.

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Kelly Rowland - Hitman (Official Music Video)

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PROFILE SELECTIONS

Interviews and performances

01
Off-field work

Luam: About

Date not statedLuamArticle / profile

Luam's artist biography covers her Penn dance roots, Time Inc. technology work, teaching start and 2020 directing debut.

02
Off-field work

Steps on Broadway: Luam

Date not statedSteps on BroadwayArticle / profile

The Steps New York faculty page lists Luam's directing, production and creative-director credits.

VIDEOS

Earlier works

CAREER

Career history

  1. Directorial debut with Kelly Rowland's Hitman video

    Luam's first turn as a director was Kelly Rowland's Hitman music video.

  2. Leaves technology career at Time Inc. for dance

    While working in advanced technology at Time Inc., Luam trained at Broadway Dance Center and Djoniba Dance Center, then left the technology job in 2002 to pursue dance full time.

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