Profile
She began posting on TikTok as a nursing student; today her work reaches families on several platforms.
Chloe Holladay Hubbard became the Tennessee Titans' first majorette in 2025, twirling a baton alongside the Blue Crew drumline. In 2026, she is in her second season with the Titans.
Before that, she spent five seasons as an Alabama Crimsonette, including a disruption during COVID. She earned a nursing degree and began posting on TikTok while studying. Her creator work eventually grew beyond her identity as a university performer.
She founded the independent merchandise line Exxtra by Chloe, learning to run the business without a business degree. Alongside the merchandise operation, she produces content for YouTube, TikTok and Instagram.
Each platform brings a different audience. Grandmothers follow her on Facebook, while children whose parents restrict TikTok watch her on YouTube Shorts. Producing for those audiences is daily work, and handwritten letters give her encouragement when she feels burned out.
Interviews and performances
Work during a second Titans season
Holladay's October 8, 2026 interview covers the schedules behind her team performances, business and content production.
Platform audiences and Exxtra by Chloe
In this June 29, 2026 interview, Holladay discusses merchandise, the families watching on different platforms and encouragement from handwritten letters.
Meet Chloe Holladay: The Titans' 1st Majorette
The Titans' 2025 Beyond the Pads profile introduces Holladay and her baton-twirling role with the team.
Follow the performer and team
Profiles and original media (external)
Article sources & photo credits
Updated 2026-10-26
2026-06-29
2026-10-08
2025-10-30
2026-08-04